Based on The Turing Game chatroom experiments by Joshua Berman and Amy Bruckman, Turing 2.0 was designed first as a Facebook app and then as a standalone site designed to take the previous Turing game experience and distill it into something that could be played asynchronously, and on a much larger scale, than their previous work.
Instead of the previous game’s format (similar to a chatroom version of To Tell the Truth), Turing 2.0 focused on individual answers to questions aimed at specific subsets of the population, rating answers based simply on whether the answers sound “real” or “fake”, and comparing that with reality.
The end goal of Turing 2.0 serves both as a basis of future scientific study, as well as an exploration of stereotypes about different demographics and subcultures — and just how much those expectations differ from the truth.